Search Engine Optimization (SEO)
Rank on page one of Google for the keywords your customers actually search. We track rankings daily across every service area you operate in, run monthly competitor gap analysis, fix technical SEO issues continuously, and produce content engineered to win both Google rankings and AI citations.
Service Details
Some agencies will tell you traditional SEO is dead. They are wrong. Google still drives the majority of high-intent searches for home services. When a homeowner has an emergency leak, when an HVAC system fails in summer, when a roof needs replacement after a storm – they often type the query into Google rather than asking an AI assistant. Page one rankings still produce calls, form fills, and revenue.
What has changed is the goal. Ranking on Google is no longer enough on its own. Modern SEO has to do double duty: rank in Google’s blue-link results AND prepare the same content to be cited by Google AI Overviews. We engineer every SEO deliverable to win both.
Most SEO agencies report keyword rankings and call it a month. We do that and seven other things. We track rankings daily across every service area you operate in, not just your headquarters location. We run monthly competitor gap analysis to find the keywords your competitors rank for that you do not. We maintain technical SEO continuously – Core Web Vitals, crawl errors, broken links, sitemap health – instead of running one audit a year and ignoring the rest. We optimize on-page elements every month as Google updates its ranking signals.
We integrate SEO and AEO into a single program because the two practices share infrastructure. The same content that ranks on Google can be optimized to be cited by Google AI Overviews. The same schema markup that helps Google understand your site helps ChatGPT extract your business identity. Running SEO and AEO as separate engagements with separate agencies is inefficient and produces worse results than running them as one integrated program. We do both. We measure both. The retainer covers both.
What's Included Every Month
Every Intleacht SEO retainer includes the same eight deliverables every month. We do not sell standalone SEO without AEO. The two services are integrated because the technical foundation, content production, and reporting infrastructure are shared. Below is what you get on the SEO side of the integrated retainer.
Deliverable 1: Keyword rankings tracked daily
We track your target keyword rankings every single day across desktop and mobile, not weekly or monthly like most agencies. Daily tracking catches algorithm shifts immediately and shows you in real time which optimizations are working. You see exactly where you rank for each keyword, where your competitors rank, and where movement is happening.
Deliverable 2: Multi-location rank tracking
If your business serves multiple cities, regions, or service areas, we track rankings in each location separately. A roofing company in Dallas-Fort Worth needs to rank in Dallas, Fort Worth, Plano, Frisco, Arlington, and every other service area independently. Multi-location tracking shows which markets are performing and which need attention.
Deliverable 3: Competitor gap analysis monthly
Every month we identify the keywords your top three competitors rank for that you do not, the keywords where competitors outrank you, and the content gaps causing the difference. We use this data to inform the next month's content production and on-page optimization priorities. This is the single fastest way to win share of search in a competitive home services market.
Deliverable 4: Technical SEO audits and fixes
We run continuous technical SEO maintenance: crawl error monitoring, broken link fixes, sitemap updates, schema validation, page speed maintenance, mobile usability checks, and Core Web Vitals monitoring. Technical SEO is not a one-time audit. It is a monthly maintenance practice because Google's ranking signals change continuously and websites accumulate technical debt over time.
Deliverable 5: On-page optimization across site
Every month we revisit on-page elements across your site: title tags, meta descriptions, heading hierarchy, internal anchor text, image alt attributes, and content depth. Pages that are underperforming get rewritten. Pages that are ranking well get reinforced. This is invisible work that compounds over time and is the reason monthly SEO retainers outperform one-time SEO projects by 5 to 10x in measurable rankings.
Deliverable 6: Internal link architecture maintenance
Internal links tell Google which pages matter most on your site and how topics relate to each other. We audit and improve your internal link architecture every month as new content is published. New articles get linked from relevant existing pages. Service pages get linked from related blog posts. Location pages get linked from city-specific content. This is one of the most underused SEO levers and one of the biggest drivers of ranking growth.
Deliverable 7: Google Search Console monitoring
We monitor your Google Search Console daily for indexing issues, manual actions, security warnings, mobile usability problems, and Core Web Vitals failures. When Google flags an issue, we fix it that day - not at the end of the month. You see every change in your monthly report. Full Search Console access stays with you at all times.
Deliverable 8: Monthly SEO reporting
A SEO report delivered every month. You see keyword movement, traffic growth, conversion data, technical SEO health, and competitor positioning in one place. The report includes a written summary explaining what we changed, what worked, and what we are testing next. No PDF dumps. No spreadsheets. No data hostage situations.
SEO is a monthly practice, not a one-time project. Google updates its ranking algorithm hundreds of times per year. Competitors publish new content, build new backlinks, and update their on-page optimization continuously. Businesses that stop investing in SEO watch their rankings decay within 90 days. Businesses that maintain SEO consistently compound their search advantage every month. Our SEO retainer is structured for compounding results, with six months as the minimum commitment because that is the timeframe in which significant ranking growth becomes measurable.
The retainer is $1,500 or $3000 per month for the first six months. Integrated with the AEO retainer at the same price point, so you get both services under one roof. After the initial 6 months, your engagement auto-renews at on a rolling basis with 30 days’ notice to cancel. The website rebuild ($5,000) is required before the retainer begins – see the Website Rebuild service page for the foundation work that makes the retainer effective.
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FAQ
Frequently asked questions about SEO services.
Yes. Google still drives the majority of high-intent searches for home services, especially for urgent or emergency queries. AEO captures customers who ask AI assistants for recommendations. SEO captures customers who type queries into Google. Most home services customers use both depending on the situation. Running SEO and AEO as an integrated program produces better results than choosing one over the other.
Initial movement is typically visible within 30 to 60 days for low-competition keywords. Meaningful ranking improvements for competitive keywords take 3 to 4 months. Significant page-one rankings for high-value commercial keywords typically take 5 to 6 months. We track rankings daily so you see progress in real time rather than waiting for end-of-month reports.
No. We deliver SEO and AEO together as a single integrated program. The two services share content production, schema markup, technical infrastructure, and reporting. Running them as separate engagements would be inefficient and produce worse results. The rebuild is required because SEO and AEO both depend on technical foundations that must be built into the site from the start.
No. No legitimate SEO agency guarantees specific rankings on specific keywords. Google's algorithm updates continuously, competitors run their own optimization, and ranking factors change. We guarantee measurable ranking growth across your target keyword set within 6 months. If we cannot produce that, the engagement is not a good fit.
SEO is not a budget arms race. We focus on competitor gap analysis to find the specific keywords your competitors rank for that you do not, and then we attack those gaps systematically. A well-executed mid-budget SEO program consistently outperforms a poorly executed high-budget program. The agencies spending the most on SEO are not always the ones ranking the highest.