Answer Engine Optimization (AEO)
Get cited by ChatGPT, Google AI Overviews, and Gemini when your customers ask AI for home services recommendations. We track 50 prompts per client daily across 3 AI platforms, publish 12 AEO-optimized articles per month, and build the entity signals AI needs to confidently recommend your business. $1,500 per month after the website rebuild.
Service Details
Our AEO service runs continuously from the day your new website launches. We track 50 prompts per client every day across ChatGPT, Google AI Overviews, and Gemini to see exactly where your business is being mentioned and where your competitors are getting cited instead.
We publish 8-16 AEO-optimized articles per month targeting the specific questions your customers ask AI. We build authority signals through strategic citations and backlinks that reinforce your entity definition. Every action is measured against the AI mention rate, so you see the work pay off in real time, not at the end of a six-month contract.
Answer Engine Optimization is the practice of getting your business cited when customers ask AI platforms for recommendations. When a homeowner asks ChatGPT “Who is the best roofer in Dallas for storm damage?” or asks Google AI Overviews “Where can I get my HVAC inspected this week?” – AEO determines whether your business is one of the three or four companies the AI mentions.
If your business is named, the customer clicks through to your site or saves your number. If your business is not named, the customer never knows you exist. There is no second page of AI results. There is no scroll-and-discover. AEO is a binary outcome: cited, or invisible.
Traditional SEO focuses on ranking your website higher in Google’s blue-link results. AEO focuses on getting your business cited as a fact when AI platforms answer questions. The two practices share some foundational work – schema markup, page speed, content quality – but the optimization goals diverge significantly.
SEO competes for clicks. AEO competes for citations. AI platforms cite businesses based on entity authority, factual accuracy, citation consistency across third-party sources, and direct-answer content patterns. None of these signals are optimized by traditional SEO. We do both. Most agencies do neither correctly.
What's Included Every Month
Every Intleacht AEO retainer includes the same eight deliverables every month. We do not unbundle services. We do not negotiate the scope down to reduce price. The eight deliverables work together – each one reinforces the others, and removing any one of them measurably reduces results.
Deliverable 1: 50 /100 AI prompts tracked weekly
We track 50-100 industry-specific and location-specific prompts per client every single day across ChatGPT, Google AI Overviews, and Gemini ( Other LLMS can be tracked on request). You see exactly where your business is mentioned, where competitors are mentioned instead, and where citation gaps exist that we can close. This is the foundational data layer that drives every other decision in your campaign.
Deliverable 2: AEO-optimized articles per month
We publish 8-16 articles per month on your website, each one engineered for AI citation. Topics are selected from your prompt tracking data - we write what your customers are actually asking AI, in the format AI platforms reliably cite. Articles include FAQ sections, direct-answer paragraphs, schema markup, and entity-rich content. This is the single largest driver of monthly AI mention growth.
Deliverable 3: 2 strategic backlinks per month
Two high-quality backlinks per month from authoritative websites in your industry or geography. These are not generic directory submissions or low-quality guest posts. Each link is selected for its ability to reinforce your entity authority and improve how AI platforms cross-reference your business identity. Link domains are typically DR 30 or higher.
Deliverable 4: 10 directory citations per month
Ten citations per month across high-trust directories: industry-specific listings, regional business associations, review platforms, and authoritative local directories. Citations reinforce your business name, address, and phone number consistency across the web - the foundational data AI platforms cross-check before citing any business in a local recommendation.
Deliverable 5: Schema markup maintenance and expansion
We continuously monitor and expand your schema markup as your business grows. New services get Service schema. New locations get LocalBusiness schema. New team members get Person schema. As Schema.org publishes new specifications and AI platforms update their citation behavior, we adapt your markup to match - every month, automatically.
Deliverable 6: Entity definition monitoring
We monitor your entity consistency across the web every month. If a directory listing has the wrong phone number, if a third-party site lists an old address, if a review platform misspells your business name - we find it and fix it. Entity drift is the silent killer of AI visibility. Most businesses do not know it is happening to them.
Deliverable 7: Monthly Reporting
A report delivered every month, showing AI mention rates across all 3 platforms, prompt-level performance, competitor citation tracking, traffic growth, and schema health. You see every metric in one place, on your own subdomain, branded for your business. The dashboard updates automatically - no waiting for end-of-month reports.
AEO is a monthly practice, not a one-time project. AI platforms re-crawl websites, update citation databases, and refresh recommendation logic on a continuous cycle. Businesses that stop optimizing watch their AI mentions decay within 90 days. Businesses that optimize continuously compound their citation advantage every month. Our AEO retainer is structured for compounding results, with six months as the minimum commitment because that is the timeframe in which AI mention growth becomes measurable and stable.
The retainer is $1,500 or $3000, per month for the first six months depending on your package. After that, your engagement auto-renews on a rolling basis with 30 days’ notice to cancel. The website rebuild ($5,000) is required before the retainer begins – see the Website Rebuild service page for the foundation work that makes the retainer effective.
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FAQ
Frequently asked questions about AEO services
Answer Engine Optimization is the practice of optimizing a business so AI platforms like ChatGPT, Google AI Overviews, and Gemini cite it when customers ask for recommendations. AEO focuses on entity authority, schema markup, content structure, and citation consistency across third-party sources. It is distinct from SEO, which focuses on Google blue-link rankings.
SEO optimizes your website to rank higher in Google's blue-link search results. AEO optimizes your business to be cited as a fact when AI platforms answer customer questions. SEO competes for clicks. AEO competes for citations. The two practices share foundational work like schema markup and content quality, but the optimization goals are different. Modern home services businesses need both to win.
AI mention rates typically improve within the first 60 to 90 days as we publish optimized content and AI platforms re-crawl your website. Significant compounding growth becomes measurable by months four through six. We track every metric daily across ChatGPT, Google AI Overviews, and Gemini, so you see progress in real time rather than waiting for end-of-month reports.
We optimize for ChatGPT, Google AI Overviews, and Gemini. These three platforms account for the majority of AI-driven business recommendations in the home services category. Each platform uses different ranking signals, so our optimization work covers entity authority for ChatGPT, schema and local data for Google AI Overviews, and Google's broader knowledge graph for Gemini. Claude, Perplexity, and Copilot tracking can be added as a premium upgrade.
No. AEO depends on technical foundations that must be built into the website from the start, including schema markup, content structure, entity definitions, and on-page semantic patterns. We tested optimizing existing client websites for one year and consistently produced significantly worse results than rebuilding from scratch. Every Intleacht AEO engagement begins with the $5,000 website rebuild. No exceptions.