AI platforms cite content that is structured, specific, and written to directly answer a question — and most service business
PPC puts your ad in front of someone the moment they search — but AEO puts your business name in
When a homeowner asks ChatGPT or Perplexity for a lawn care company in their city, proximity is not what decides
When someone asks ChatGPT for help with a pest problem or a home service need, they are at the most
When a homeowner asks ChatGPT who to call for a burst pipe or a broken AC unit, the company that
When a homeowner asks ChatGPT to recommend a roofing contractor in their area, AI does not open a directory or
When someone is planning a move and asks ChatGPT or Perplexity for help, they are at one of the highest-intent
When ChatGPT names your competitor in response to a customer’s question, that brand gets lodged in the customer’s mind before
AI platforms can get your business wrong — citing outdated service areas, incorrect contact details, or confusing you with a
