Quick Answer: Choose an AI visibility agency by checking its actual implementation work, measurement method, relevant evidence, account ownership, and complete commercial terms. Ask for a written scope and a real example report. Reject guaranteed recommendations and vague promises. A credible agency explains what it controls, what it measures, and what remains uncertain.
1. What will you deliver and who will do it?
Ask who researches, writes, edits, publishes, fixes technical issues, and corrects listings. Define what done-for-you means. Specify service and location coverage, content volumes, review processes, and responsibilities that remain with your team. A strategy document is different from implemented work, so the proposal should name both the tasks and the accountable people.
2. How will you measure AI visibility?
Request the prompt selection method, platforms and modes tested, frequency, and definitions of mentions, recommendations, citations, and share of voice. Ask how variation is handled and whether the prompt set stays consistent. An attractive dashboard is useful only when you can understand and compare the evidence behind its numbers.
3. What proof can you show from comparable clients?
Review dated examples, delivered work, baseline measurements, and outcomes from businesses like yours. Ask for references where available and permission to verify public examples. Distinguish visibility gains from traffic and closed revenue. One favorable AI answer does not establish a trend or prove that the agency caused a customer to buy.
4. Who implements and maintains the technical work?
Confirm who handles indexing, internal links, canonical URLs, structured data, page performance, and publishing. Ask how existing plugin-generated markup is checked for conflicts. Find out whether the current website can support the work and why a rebuild is recommended if it is part of the scope. Schema alone is not a complete AEO service.
5. How will you handle traditional SEO and competitors?
Ask how ordinary search performance and conversions remain part of the program. Request a consistent competitor sample tied to the same services and locations you target. The agency should use observed gaps to decide what to improve, rather than promise that AI makes Google irrelevant or publish generic articles unrelated to your market.
6. Who owns the website, profiles, and accounts?
Keep ownership and administrator access to your business assets. An agency can manage a Google Business Profile without owning it. Confirm access to hosting, analytics, search accounts, content, creative assets, and directory logins, plus the handover process when the engagement ends. Ownership terms should be explicit before work begins, not negotiated during an exit.
7. What is the full cost and commitment?
Separate recurring fees, implementation, rebuild costs, tool charges, and advertising spend. Confirm the term, payment schedule, renewal, cancellation rules, and deliverable limits. Compare a small shortlist against the same requirements rather than picking the cheapest isolated number. Use current published pricing and written proposals, not old blog figures.
What red flags should rule an agency out?
Guaranteed recommendations, fabricated proof, unexplained metrics, purchased reviews, account hostage clauses, and unwillingness to name deliverables are serious problems. Choose the team that can explain an accountable process and practical limitations. Intleacht’s current program details are on the pricing page; a strategy call can establish whether your trade and goals fit that scope.
See current Intleacht packages and pricing, the industries we serve, or book a strategy call.