Quick Answer: The Bing AI Performance report in Bing Webmaster Tools shows how often your website is cited as a source in Microsoft Copilot, Bing's AI-generated summaries and select partner integrations, which pages were cited and the key phrases the AI used to find them (grounding queries). It is free, and checking it once a month shows home service contractors which service pages are working and which need attention. Intleacht AI Systems tracks client visibility every week across ChatGPT, Google AI Mode, Google AI Overviews and Gemini.
For a long time, contractors had almost no way to see whether AI tools used their website. That has changed. Bing added an AI Performance report to Bing Webmaster Tools in 2026, and Google added generative AI reports to Search Console the same year. This guide focuses on the Bing report: what it shows, how to set it up, what it does not tell you, how it compares with Google's report and a simple monthly checklist for roofing, plumbing, HVAC and other home service companies.
What Does the Bing AI Performance Report Show?
The report shows when pages from your website are cited as sources in AI answers across Microsoft Copilot, AI-generated summaries in Bing and select partner integrations. Microsoft introduced it as a public preview on February 10, 2026, in its announcement of AI Performance in Bing Webmaster Tools.
- Total citations: how many times your site was shown as a source in AI answers during the chosen period.
- Average cited pages: how many unique pages from your site were cited per day, on average.
- Grounding queries: the key phrases the AI used when it retrieved content it then cited.
- Page-level citations: which of your URLs were cited and how that changed over time.
In June 2026, Microsoft added four preview features: Intents, which classify grounding queries into types such as informational, commercial or local; Topics, which group related queries into themes; Citation Share, the percentage of citations for a query that went to your site; and Compare, which overlays an earlier time period on the current one.
How Do You Set Up Bing Webmaster Tools for a Contractor Website?
Setup takes a few minutes. Sign in with a Microsoft, Google or Facebook account, add your website and verify that you own it.
- If your site is already verified in Google Search Console, you can import it into Bing Webmaster Tools.
- Submit your sitemap so Bing can find all your pages.
- Check indexing status and crawl errors for your key service pages.
- Give the AI Performance section time to fill with data, especially on a newer or smaller site.
A page Bing has not indexed cannot be cited. The Intleacht AI Systems guide on how to get cited by Microsoft Copilot and Bing covers how to earn those citations in the first place.
What Does the Bing AI Performance Report Not Tell You?
The report is useful, but it has limits. Knowing them keeps you from reading too much into the numbers.
- It shows citations, not clicks or traffic from AI answers.
- It covers Microsoft Copilot, Bing AI summaries and select partners that Microsoft does not list individually.
- It does not name competitors. Microsoft describes Citation Share as an observational metric, not a competitive scoreboard.
- Grounding queries are the phrases the AI used to search, which may differ from what a homeowner typed, and Microsoft says the data shown is a sample of overall citation activity.
- The newer features are in preview, so labels and categories may change.
Treat the report as one view of your AI visibility inside Microsoft's AI experiences, not the whole picture.
How Does the Bing Report Compare With Google's New Search Console Reports?
The two reports measure different things, so they work best together. Google announced Search Generative AI performance reports in Search Console on June 3, 2026, and says they rolled out to all websites worldwide by August 31, 2026.
- Bing reports citations: how often your pages were used as a source in AI answers.
- Google reports impressions: how often your pages appeared in generative AI features such as AI Overviews and AI Mode.
- Bing shows grounding queries and Citation Share for each query.
- Google breaks results down by pages, countries, devices and dates.
Checking both each month gives you a view of Microsoft's and Google's AI features side by side.
What Should Contractors Check in the Report Each Month?
A short monthly routine turns the report into decisions. Set aside time at the start of each month and work through this list.
- Note total citations and average cited pages for the last 30 days, and use Compare to see the change from the previous 30 days.
- List your most cited pages, and keep them accurate and current.
- Find service pages with few or no citations, and give them a clearer answer at the top.
- Read the grounding queries for services or cities you cover but have no page for.
- Look at Intents, since local and commercial intents usually sit closer to a booked job.
- Review Citation Share for your most important queries.
- Choose two or three changes for the month, then check their effect next month.
Keep these numbers in a simple spreadsheet. After several months, the trend tells you far more than any single report.
How Can Contractors Use Grounding Queries to Plan Content?
Grounding queries show the phrases AI used when it found and cited your pages, which tells you which questions your site already answers.
- Several queries about one service but only a short paragraph on it: that service may deserve its own page.
- Queries naming a city you serve but have no page for: a gap worth filling.
- Two of your pages cited for the same queries: they may be competing, and combining them could make one stronger page.
Use these patterns to decide what to write or rewrite next.
How Does Bing Data Fit With Wider AI Visibility Tracking?
The Bing report covers Microsoft's AI experiences. Homeowners also use ChatGPT, Gemini and Google's AI features, and each chooses sources in its own way.
- Track the same set of homeowner questions across several AI platforms.
- Compare which platforms name you and which name competitors.
- Pair that tracking with first-party reports from Bing and Google.
Intleacht AI Systems prompt tracking measures specific buying questions every week across ChatGPT, Google AI Mode, Google AI Overviews and Gemini, which fills in the platforms the Bing report does not cover.
Frequently Asked Questions
Is the Bing AI Performance report free?
Yes. It is part of Bing Webmaster Tools, which is free. You need to sign in and verify your website.
Does the Bing report include ChatGPT citations?
Microsoft says the report covers Microsoft Copilot, AI-generated summaries in Bing and select partner integrations, and it does not list the partners. Do not rely on it as a measure of ChatGPT visibility.
Why does my contractor website show zero citations?
Common reasons are pages not indexed in Bing, a newly verified site or service pages that do not answer questions clearly. Check indexing first, then review whether your key pages lead with a direct answer.
What is a grounding query?
Microsoft describes grounding queries as the key phrases the AI used when retrieving content that was cited in its answer. They show which topics your cited pages matched, though not always the exact words a homeowner typed.
How often should a contractor check the AI Performance report?
Once a month suits most contractors. Compare each month with the one before and focus on a few changes at a time so you can see what made a difference.
Summary
Bing's AI Performance report is a free way to see how often your website is cited in Microsoft Copilot, Bing AI summaries and select partner experiences, and which pages and phrases drive those citations. It shows citations, not clicks, and it does not cover every AI platform. Google's Search Console now offers its own generative AI reports, which measure impressions in AI Overviews and AI Mode. A short monthly checklist across both, paired with tracking on other AI platforms, turns the data into clear page fixes and new content ideas.
Ready to get recommended by AI? Book a strategy call with Intleacht AI Systems or call +1 833-324-5110 for a manual AI visibility audit.
Key Takeaways
- Bing's AI Performance report shows citations in Microsoft Copilot, Bing AI summaries and select partner integrations.
- Its main features are total citations, cited pages, grounding queries, Intents, Topics, Citation Share and Compare.
- It shows citations, not clicks, and does not cover every AI platform.
- Google Search Console now has generative AI reports that show impressions in AI Overviews and AI Mode.
- A short monthly checklist turns the data into page fixes and content ideas.
- Want help reading your AI visibility data? Book a strategy call with Intleacht AI Systems.