Facebook Advertising
Leads now, while the organic work compounds.
AEO builds visibility that keeps paying for years, but it does not fill next week's schedule. Facebook Ads do. On Dominance we run both at once — paid demand for now, answer engine visibility for the long term.
Facebook Ads management is available on the Dominance package only. Ad spend is billed directly to you by Meta.
Book a Strategy CallWhy run ads alongside AI visibility work?
Because they solve different problems on different timelines.
Answer engine optimization decides whether ChatGPT, Google AI Mode, Google AI Overviews, and Gemini name your business when a customer asks who to hire. It compounds, and it keeps working after you stop paying for it — but it takes months to build.
Paid ads do not compound. They stop the day you stop funding them. What they do is generate lead flow immediately, which is what most contractors need while the foundation is still being laid.
Built on instant estimates, not brochure ads
Most contractor Facebook advertising fails the same way: an ad that describes the company, pointed at a homepage, asking a stranger to fill in a contact form and wait. The click is cheap and the lead never arrives.
What works in home services is a specific offer with a fast answer — a roof estimate, a system health check, an emergency callout window. The ad promises something concrete, the landing page delivers it in as few steps as possible, and the lead reaches you while intent is still hot.
That is why the ads landing page and funnel build is part of the same package rather than an upsell. Running ads into a page that was not built for them is the single most common reason a contractor concludes that Facebook does not work for their trade.
What's included
Facebook Ads on Dominance is a managed channel, not a boosted post. Everything below runs every month alongside the full AEO program.
Campaign strategy and build
Audience targeting by service area and homeowner profile, offer structure built around the jobs you actually want, and campaign architecture set up in your own ad account. You own the account, the pixel, the audiences, and the historical data.
Creative production
Ad creative written and produced for you — images, copy, and video variants built around your offer and your service area, not stock templates. Creative is the largest single lever on cost per lead, so it is refreshed rather than left to fatigue.
Ads landing page and funnel build
A purpose-built conversion path for paid traffic, separate from your main site. Built around a single offer with a single action, so the click that costs you money has somewhere useful to land.
Ongoing optimization
Budget shifted toward what converts, audiences pruned, creative rotated, and offers tested. Paid performance decays without attention, and a campaign left alone for a month is a campaign quietly getting more expensive.
AI influencer and avatar video
Scripted, generated, and delivered every month. Video consistently outperforms static creative in home services feeds, and producing it this way removes the part most contractors never get around to — being on camera.
Unified reporting
Paid performance reported alongside your AI visibility, so you see both channels in one place. Cost per lead and spend against citation rate and prompt coverage — what is buying leads today, and what is building an asset.
Available on Dominance
Dominance is $6,000 per month on a six-month term billed monthly, plus the one-time $5,000 website rebuild.
It includes everything in Growth — the identical AEO program — plus Facebook Ads management, the ads landing page and funnel build, AI influencer and avatar video production, and full social media management.
Ad spend is not included. Meta bills you directly, so you set the budget and see every dollar. We never take a percentage of spend.
More services
FAQ
Frequently asked questions about Facebook Ads
Which package includes Facebook Ads?
Facebook Ads management is included in the Dominance package only, at $6,000 per month on a six-month term. Dominance also includes a dedicated ads landing page and funnel build, AI influencer and avatar video production, and full social media management. Starter and Growth are organic-only programs.
Is ad spend included?
No. The Dominance fee covers ads management — strategy, creative, build, and optimization. Ad spend itself is billed directly to you by Meta, so you control the budget and see every dollar. We do not take a percentage of your spend.
How much should I budget for ad spend?
That depends on your service area, your average job value, and how competitive your trade is locally. We size it with you on the strategy call rather than quoting a number that would be wrong for most businesses. What we will tell you plainly is whether your market and margins make paid ads worth running at all.
Do you run Google Ads?
No. Facebook Ads on Dominance is the only paid channel Intleacht manages. Our core work is organic: the website rebuild, AEO content, Google Business Profile management, citations, and prompt tracking.
Do paid ads help my AI visibility?
They are separate channels doing different jobs. Ads generate immediate lead flow while the organic program compounds; AEO determines whether answer engines recommend you when customers ask who to hire. Dominance runs both at once — ads for now, visibility for the long term. Running ads will not make ChatGPT more likely to name you, and we will not claim otherwise.
Do I own the ad account and the data?
Yes. Campaigns are built in your own Meta ad account. You own the account, the pixel, the audiences we build, and the full performance history. If you stop working with us, none of it moves — because none of it was ever ours.
Can I add Facebook Ads to Starter or Growth?
No. Ads are a Dominance deliverable, and there is no add-on route from the lower tiers. Paid works when there is a rebuilt site, a working funnel, and enough program underneath it to convert what the ads bring in. Bolting spend onto a thinner program is how contractors conclude Facebook does not work.