AEO Website Rebuild
Your website is the foundation. We rebuild it first.
We rebuild your website in four weeks on an AEO-optimized template engineered specifically for home services. Schema markup, direct-answer content, entity definitions, and AI-ready structure built in from day one.
The rebuild is included in every Intleacht package. Every client gets one. No exceptions.
Book a Strategy CallWhat is an AEO website rebuild?
An AEO website rebuild is a complete reconstruction of a business website on a foundation that answer engines can read, parse, and cite.
It includes schema markup implementation, direct-answer content architecture, entity definitions, question-led heading structure, and technical optimization for AI crawlers.
It is different from a website redesign, which changes how a site looks. An AEO rebuild changes how a site is understood by machines. Schema markup, structured data, and semantic content patterns cannot be reliably retrofitted onto an existing theme, which is why Intleacht rebuilds every client's site before running any optimization work.
Why the rebuild comes first
The website your business has today was almost certainly built for human visitors. It looks good. It loads reasonably fast. It explains what you do. For customer browsing, that is enough. For AI search, it is not.
ChatGPT, Google AI Mode, Google AI Overviews, and Gemini do not read websites the way humans do. They extract entities, parse schema markup, identify direct-answer patterns, and cross-reference structured data against third-party sources. A website built for humans gives answer engines almost nothing to extract. A website built for AI gives them everything they need to confidently cite your business.
We spent our first year trying to optimize existing client websites. We built schema markup on top of old themes. We rewrote content to match AEO patterns. We added entity definitions in metadata. The results were consistently worse than rebuilding from scratch.
The reason is structural. Existing websites carry technical limitations we cannot control: outdated themes that strip schema, content management systems that mangle structured data, page templates that fight direct-answer formatting, and historical URL structures that confuse AI crawlers about your business identity. Optimization on a flawed foundation always plateaus.
We rebuild your website on a proprietary template engineered for home services AEO. The schema markup is correct. The content structure follows the direct-answer patterns answer engines reliably cite. The entity definitions are airtight. The foundation is built once, correctly, instead of patched repeatedly. After the rebuild, every ongoing optimization compounds rather than fighting the foundation.
What's included
Every Intleacht website rebuild includes the same eight deliverables. We do not upsell. We do not negotiate scope down to reduce price. Every client gets the complete build because every component is required to produce AEO results.
AEO-optimized service pages
We build an individual page for each core service your business offers. Each includes Service schema, direct-answer content, FAQPage schema, and entity definitions specific to that service. Roofing companies typically get pages for roof replacement, roof repair, storm damage, gutter installation, and inspection. The exact page list is finalized during discovery.
Service-area and location pages
If your business serves multiple cities, regions, or service areas, we build dedicated location pages with LocalBusiness schema, geo-coordinates, service-area markup, and city-specific content. Location pages count toward your 30-page total like any other page.
Complete schema markup implementation
We implement Organization, LocalBusiness, Service, FAQPage, BreadcrumbList, Person, and WebSite schema across every page. All schema is JSON-LD following the current schema.org specification, and validates clean in Google Rich Results Test. This is the most technically demanding part of the build and the single biggest reason clients see AI visibility improve after launch.
Direct-answer content architecture
Every page is structured around the question-and-answer patterns answer engines cite. H2 headers ask questions your customers actually search. Body paragraphs open with a factual direct answer. FAQ sections target voice and assistant queries. The content reads naturally to humans but is engineered for AI extraction.
Entity definition and disambiguation
Your business name, address, services, service areas, founding date, owner name, and core identity claims are defined consistently across the site, schema, and metadata. We resolve conflicts between your existing online listings and your new site so answer engines can identify your business as a single coherent entity.
Page speed and Core Web Vitals
Your new site is built to hit Google's "Good" thresholds across LCP, INP, and CLS on mobile and desktop. Speed is a ranking factor for Google search and a citation factor for Google AI Overviews. Slow sites get cited less often regardless of content quality.
Mobile responsive design
Every page renders correctly on iPhone, Android, iPad, and desktop browsers. Mobile-first principles guide the build, because the majority of home services searches happen on a phone. Tap targets, font sizing, and form layouts are optimized for thumb navigation.
Analytics and Search Console setup
We configure Google Analytics 4, Google Search Console, and your AI visibility tracking infrastructure on day one. You see every metric from launch forward: traffic, conversions, AI citations, and competitor positioning. Full access, full transparency, no data hostage situations.
The build — $5,000
One price, every package. Paid in two parts: $2,500 at signing and $2,500 when we ship the site.
Covers up to 30 templated pages — home, about, contact, service pages and service-area pages. Page count is set from your sitemap before you sign, never discovered mid-build. Blog articles are covered by your monthly content and do not count toward the total. Any page beyond the first 30 is $100.
Beyond the rebuild
The rebuild is the foundation. Every Intleacht package then adds a six-month program on top of it: AEO articles published every month, Google Business Profile management, same-day Google review responses, directory and authority citations, weekly prompt tracking across ChatGPT, Google AI Mode, Google AI Overviews, and Gemini, and a monthly 7-Pillar AI Visibility Diagnostic.
The rebuild takes four weeks from contract signing to launch. Weeks one and two are discovery, strategy, and content development. Week three is build, schema implementation, and quality assurance. Week four is launch preparation, indexing, and handoff into your six-month program.
Packages run on a six-month term, billed monthly: Starter at $1,500 per month, Growth at $3,000 per month, or Dominance at $6,000 per month, plus the $5,000 build.
If your website was built before 2024, the rebuild will produce more measurable visibility improvement in four weeks than any amount of ongoing optimization could produce on your existing site. That is not a marketing claim — it is the conclusion of a year of testing that taught us why every client rebuilds before the program can deliver.
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FAQ
Frequently asked questions about the website rebuild
Why does every Intleacht client need a website rebuild?
Because AEO depends on technical foundations that cannot be retrofitted. Schema markup, content structure, entity definitions, and on-page semantic patterns have to be built into a site from the start. We tested optimizing existing client websites for a year and consistently produced worse results than rebuilding from scratch. Every Intleacht engagement begins with the rebuild, and it is included in all three packages.
How long does the website rebuild take?
Four weeks from contract signing to launch. Weeks one and two are discovery, strategy, and content development. Week three is build, schema implementation, and quality assurance. Week four is launch preparation, indexing, and handoff into your six-month program.
Can I keep my current website and just add schema markup?
No. Schema markup is one component of AEO, not the whole picture. Existing websites typically have outdated themes that strip or mangle schema, content management systems that fight direct-answer formatting, and historical URL structures that confuse AI crawlers. We have tested adding schema to existing sites, and clients who skipped the rebuild saw measurably worse results because we were optimizing around technical limitations we did not control.
What does the website rebuild cost?
The rebuild is $5,000, paid in two parts: $2,500 at signing alongside your first month, and $2,500 when we ship the site. That covers up to 30 templated pages, with each additional page at $100. Page count is set from your sitemap before you sign. The build is included with every package — Starter at $1,500 per month, Growth at $3,000 per month, or Dominance at $6,000 per month on a six-month term.
What is included in the website rebuild?
Eight deliverables across up to 30 pages: AEO-optimized service pages, service-area and location pages, complete schema markup implementation, direct-answer content architecture, entity definition and disambiguation, page speed and Core Web Vitals optimization, mobile responsive design, and Analytics and Search Console setup.
Do I own the new website after the rebuild?
Yes. You own your website, your domain, your hosting account, your analytics, and your Search Console access from day one. We do not hold your site hostage. If you decide not to continue after your six-month package ends, you keep the fully optimized site and all the work we did together.